OuterSignal · Customer Enrichment

🇺🇸Elizabeth Ross Flags

Merchant signal report — who your customers actually are: wealth, demographics, and your highest-value segment.
Sample: 1,000 unique buyers · Generated July 20, 2026 · Digital Position

Coverage at a glance

58%
Identity confirmed
83%
Home value resolved
$668,200
Median home value
25%
Live in $1M+ home
Headline: This is an affluent, older, male-skewing base. One in four customers with a resolved address lives in a $1M+ home, and the median customer home is $668,200 — well above the U.S. median. 341 of 583 confirmed buyers (about 58%) are 55+. Patriotic / flag purchasing indexes toward established, high-equity homeowners.

Wealth — home value distribution

$2M+ (ultra)
55 (7%)
$1M-2M (high)
159 (19%)
$600k-1M (upper-mid)
273 (33%)
$350-600k (mid)
251 (30%)
<$350k (entry)
99 (12%)

Home value resolved for 837 of 1,000 buyers (83%) via address-verified Zestimate. Percentages are of the resolved set. 55 buyers (7%) sit in the $2M+ ultra tier.

Age (confirmed IDs)

18-34
38 (7%)
35-44
102 (17%)
45-54
102 (17%)
55-64
148 (25%)
65+
193 (33%)

Age shown only for identity-confirmed (right-person gated) buyers — 583 of 1,000.

Gender

Male 66%
Female 34%

Inferred from first name (970 of 1,000 assigned). A ~2:1 male skew.

Home type

Single Family · 770Condo · 23Townhouse · 21Home Type Unknown · 7Manufactured · 6Multi Family · 6Lot · 3Apartment · 1

VIP segment — 59 buyers

Definition: confirmed identity + $1M+ home + top-quartile spend. These 59 are your best combination of proven wealth and demonstrated buying — the list to prioritize for VIP outreach, higher-ticket product, and lifetime-value plays. Top 20 shown.
FirstLocationHome valueHome typeSpentOrdAgeGender
Christopher Coral Gables, FL $4,140,900 Townhouse $192 1 82 male
Kim Park City, UT $3,644,900 Single Family $236 1 47 female
Jim Bend, OR $3,050,000 Single Family $240 1 66 male
Kathleen Lake Forest, IL $2,889,300 Single Family $192 1 46 female
Leslie New Fairfield, CT $2,884,400 Single Family $648 1 38 female
Fritz Austin, TX $2,813,300 Single Family $247 1 59 male
Arthur Laguna Niguel, CA $2,784,100 Single Family $313 1 56 male
David Towson, MD $2,723,400 Single Family $368 1 58 male
Brendan Hingham, MA $2,310,400 Single Family $206 1 42 male
Dee Ann Charleston, SC $2,167,900 Single Family $192 1 86 female
Jocelyn Wilmette, IL $2,141,600 Single Family $313 1 55 female
Jolene Nampa, ID $1,970,100 Single Family $654 1 65 female
Renee New Orleans, LA $1,959,700 Single Family $272 1 58 female
Pasqua Port Washington, NY $1,922,300 Single Family $258 1 77 unknown
Barbara Apex, NC $1,917,500 Single Family $192 1 68 female
Patrick Huntington Beach, CA $1,914,900 Single Family $312 1 64 male
Aaron Round Hill, VA $1,891,800 Single Family $327 1 39 male
Gretchen Slidell, LA $1,883,000 Single Family $204 1 54 female
Marisa Lafayette, CA $1,800,800 Single Family $192 1 43 female
Janice Franktown, CO $1,785,400 Single Family $192 1 68 female

Full 59-buyer VIP list (with contact fields) is held locally as PII-safe data and can be exported on request. Spend reflects this sampled 1,000-buyer slice; VIPs here are mostly single-order — high wealth, low current frequency = clear win-back / upsell targets.